Huckelberry

Multi-Media Creative

APICORP Identity Standards Manual

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I designed and produced a 78-page identity standards manual for APICORP, Arab Petroleum Investments Corporation.

View the entire document here.

Coletta/Yammine Group Branding

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I created the identity and branding as well as collateral material for Coletta/Yammine Group. The collateral material included a direct mail piece, a brochure, a sales kit and case studies.

NSEW Identity/Branding & Packaging

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After thoroughly analyzing the concept and vision of this company, I named NSEW (Nature+Science+East+West) for of its commitment to being literally centered between scientific research, natural ingredients, Eastern philosophy and Western attitude.

Aquios Marketing Campaign

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I created the marketing campaign for Beckman Coulter’s release of their new flow cytometer – Aquios. The bold/graphic concept was based on a series of Q & A’s about the Aquios. In addition to a website devoted to the release, I designed an email campaign, print ads, online banners, exhibits and a direct mail package with a Q & A on the outside of the box — Q: What’s in the box? A: The future of flow cytometry. This was a global product release and all the marketing material was produced in English, French, German, Spanish and Italian.

Font Design for Beckman Coulter

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I designed a font to create various logos for equipment and marketing for Beckman Coulter’s flow cytometry division. The equipment included: Aquios, Cell Lab, Gallios, FC500, Navios, MoFlo Astrios, Delsamax, Kaluza, NGS, Cytoflex, Xitogen, Biomek 3000, Versacomp, Perfix, Duraclone, CDS, CMS, efficient, smart and simple. I also created corporate guidelines for use of these logos. Click on the “view project” button to view the guidelines document.

CYTO 2013 Exhibit

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I designed the graphics and marketing material for Beckman Coulter’s exhibit at CYTO 2013 Cytometry Conference. Beckman Coulter is a global leader in the science of flow cytometry.

Phone1 B2B Direct Mail Campaign

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After the national launch of Phone1, I created an intensive and targeted B2B direct mail campaign to payphone companies doing business in specific geographic areas with large concentrations of the target audience. Click the view project button for the complete Phone1 case study.

Phone1 Campaign

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I created the logo and branding for this Miami-based company as well as an extensive, national bilingual (English and Spanish) advertising campaign that included TV spots, trade shows, print ads, bus wraps, billboards and direct mail. Click the view project button to see the full Phone1 case study.